1. Project Overview:
Yellow Tree Enterprise is a home-based maker of South Indian pickles, crispy fish cutlets, traditional sambal belacan, and Thai curry pastes. We built a modern, e-commerce–style website that not only showcases each jar and packet in mouth-watering detail but also gives the team a powerful dashboard to manage every flavor and order.
2. Client Objectives:
- Stunning Visual Presentation
Highlight the vibrant textures and colors of each product in a clean, distraction-free layout.
- Product Categories
Let visitors browse by “Pickles,” “Cutlets,” “Sambal Belacan,” and “Curry Pastes.”
- E-Commerce Integration
Offer secure, one-click add-to-cart and checkout flows for a smooth shopping experience.
- Custom Admin Dashboard
Empower the Yellow Tree team to add or retire products, adjust stock levels and pricing, and toggle visibility—all without writing a line of code.
- User Accounts
Allow customers to register, view past orders, and quickly reorder their favorites.
- Performance & SEO
Optimize images and page structure so that pages load instantly and rank highly for artisanal food searches.
3. Key Challenges:
- High-Resolution Food Photography
Large images risked slow loading—yet each jar and cutlet needed to look irresistible.
- Diverse Product Range
Four very different formats (jars, packets, cutlets, pastes) required a consistent, appetizing presentation.
- Admin Flexibility
Off-the-shelf solutions couldn’t provide the granular controls for inventory, categories, and order management that Yellow Tree needed.
- Checkout Simplicity
Reducing form fields and steps to minimize drop-off for first-time buyers.
- Mobile Performance
Ensuring the site felt as fast and polished on phones and tablets as on desktop.
4. Our Solution:
4.1 Information Architecture:
- Hero Slider
Full-width carousel featuring signature products and seasonal promotions.
- Category Filters
Tabbed navigation (“Pickles,” “Cutlets,” etc.) driving a dynamic product grid.
- Detailed Product Pages
Multiple angles, ingredient highlights, suggested pairings, and clear “Add to Cart” buttons.
- Customer Dashboard
Registered users can view order history, reorder past items, and manage their account details.
- Trust Signals
Integrated customer testimonials, ingredient call-outs, and nutritional values.
4.2 Visual & UX:
- Light, Fresh Theme
Crisp white backgrounds with bright-yellow accents to let the food photography take center stage.
- Masonry-Style Grid & Lightbox
Responsive grid (Masonry.js) and full-screen previews (Lightbox2) for an immersive browse.
- Lazy Loading & Image Optimization
Fast-loading images upgrade from low-res placeholders as you scroll.
4.3 Admin Dashboard & User Features:
- Custom Admin Console
From a single Next.js-powered interface, the Yellow Tree team can create or edit products, organize categories, update stock and pricing, and process orders.
- Order Management
View incoming orders in real time, update statuses, and send confirmation emails directly from the dashboard.
- Customer Account Portal
Secure login for end-users to track orders, save favorites, and manage their profile.
4.4 Technical Stack:
- Frontend
Vite.js + Next.js (React) for lightning-fast builds and server-side rendering.
- Backend & Auth
Supabase handles database, authentication, and real-time subscriptions.
- Hosting & CDN
Deployed on Vercel for instant global edge caching.
- Payments
Stripe integration for secure checkout, subscriptions, and refund flows.
- Utilities
PostCSS, Tailwind CSS, and Preact for optimized bundle size.
5. Results & Impact:
-
Rapid Content Updates: Yellow Tree now adds new products and images in under five minutes—no developer needed.
-
Elevated Brand Perception: Customers consistently praise the site’s clean look and appetizing visuals.
-
Increased Repeat Sales: Registered users enjoy one-click reorders, boosting customer loyalty.
-
Seamless Operations: The custom dashboard has replaced multiple manual spreadsheets, freeing the team to focus on growth.
6. Next Steps:
-
Subscription Box Launch: Roll out a “Product of the Month” membership plan.
-
Recipe & Blog Integration: Share serving suggestions and behind-the-scenes stories to deepen engagement.
-
Loyalty Rewards: Implement a points system to reward frequent buyers and encourage referrals.
- Stunning Visual Presentation
Highlight the vibrant textures and colors of each product in a clean, distraction-free layout. - Product Categories
Let visitors browse by “Pickles,” “Cutlets,” “Sambal Belacan,” and “Curry Pastes.” - E-Commerce Integration
Offer secure, one-click add-to-cart and checkout flows for a smooth shopping experience. - Custom Admin Dashboard
Empower the Yellow Tree team to add or retire products, adjust stock levels and pricing, and toggle visibility—all without writing a line of code. - User Accounts
Allow customers to register, view past orders, and quickly reorder their favorites. - Performance & SEO
Optimize images and page structure so that pages load instantly and rank highly for artisanal food searches.
3. Key Challenges:
- High-Resolution Food Photography
Large images risked slow loading—yet each jar and cutlet needed to look irresistible.
- Diverse Product Range
Four very different formats (jars, packets, cutlets, pastes) required a consistent, appetizing presentation.
- Admin Flexibility
Off-the-shelf solutions couldn’t provide the granular controls for inventory, categories, and order management that Yellow Tree needed.
- Checkout Simplicity
Reducing form fields and steps to minimize drop-off for first-time buyers.
- Mobile Performance
Ensuring the site felt as fast and polished on phones and tablets as on desktop.
4. Our Solution:
4.1 Information Architecture:
- Hero Slider
Full-width carousel featuring signature products and seasonal promotions.
- Category Filters
Tabbed navigation (“Pickles,” “Cutlets,” etc.) driving a dynamic product grid.
- Detailed Product Pages
Multiple angles, ingredient highlights, suggested pairings, and clear “Add to Cart” buttons.
- Customer Dashboard
Registered users can view order history, reorder past items, and manage their account details.
- Trust Signals
Integrated customer testimonials, ingredient call-outs, and nutritional values.
4.2 Visual & UX:
- Light, Fresh Theme
Crisp white backgrounds with bright-yellow accents to let the food photography take center stage.
- Masonry-Style Grid & Lightbox
Responsive grid (Masonry.js) and full-screen previews (Lightbox2) for an immersive browse.
- Lazy Loading & Image Optimization
Fast-loading images upgrade from low-res placeholders as you scroll.
4.3 Admin Dashboard & User Features:
- Custom Admin Console
From a single Next.js-powered interface, the Yellow Tree team can create or edit products, organize categories, update stock and pricing, and process orders.
- Order Management
View incoming orders in real time, update statuses, and send confirmation emails directly from the dashboard.
- Customer Account Portal
Secure login for end-users to track orders, save favorites, and manage their profile.
4.4 Technical Stack:
- Frontend
Vite.js + Next.js (React) for lightning-fast builds and server-side rendering.
- Backend & Auth
Supabase handles database, authentication, and real-time subscriptions.
- Hosting & CDN
Deployed on Vercel for instant global edge caching.
- Payments
Stripe integration for secure checkout, subscriptions, and refund flows.
- Utilities
PostCSS, Tailwind CSS, and Preact for optimized bundle size.
5. Results & Impact:
-
Rapid Content Updates: Yellow Tree now adds new products and images in under five minutes—no developer needed.
-
Elevated Brand Perception: Customers consistently praise the site’s clean look and appetizing visuals.
-
Increased Repeat Sales: Registered users enjoy one-click reorders, boosting customer loyalty.
-
Seamless Operations: The custom dashboard has replaced multiple manual spreadsheets, freeing the team to focus on growth.
6. Next Steps:
-
Subscription Box Launch: Roll out a “Product of the Month” membership plan.
-
Recipe & Blog Integration: Share serving suggestions and behind-the-scenes stories to deepen engagement.
-
Loyalty Rewards: Implement a points system to reward frequent buyers and encourage referrals.
Large images risked slow loading—yet each jar and cutlet needed to look irresistible.
Four very different formats (jars, packets, cutlets, pastes) required a consistent, appetizing presentation.
Off-the-shelf solutions couldn’t provide the granular controls for inventory, categories, and order management that Yellow Tree needed.
Reducing form fields and steps to minimize drop-off for first-time buyers.
Ensuring the site felt as fast and polished on phones and tablets as on desktop.
4.1 Information Architecture:
- Hero Slider
Full-width carousel featuring signature products and seasonal promotions.
- Category Filters
Tabbed navigation (“Pickles,” “Cutlets,” etc.) driving a dynamic product grid.
- Detailed Product Pages
Multiple angles, ingredient highlights, suggested pairings, and clear “Add to Cart” buttons.
- Customer Dashboard
Registered users can view order history, reorder past items, and manage their account details.
- Trust Signals
Integrated customer testimonials, ingredient call-outs, and nutritional values.
4.2 Visual & UX:
- Light, Fresh Theme
Crisp white backgrounds with bright-yellow accents to let the food photography take center stage.
- Masonry-Style Grid & Lightbox
Responsive grid (Masonry.js) and full-screen previews (Lightbox2) for an immersive browse.
- Lazy Loading & Image Optimization
Fast-loading images upgrade from low-res placeholders as you scroll.
4.3 Admin Dashboard & User Features:
- Custom Admin Console
From a single Next.js-powered interface, the Yellow Tree team can create or edit products, organize categories, update stock and pricing, and process orders.
- Order Management
View incoming orders in real time, update statuses, and send confirmation emails directly from the dashboard.
- Customer Account Portal
Secure login for end-users to track orders, save favorites, and manage their profile.
4.4 Technical Stack:
- Frontend
Vite.js + Next.js (React) for lightning-fast builds and server-side rendering.
- Backend & Auth
Supabase handles database, authentication, and real-time subscriptions.
- Hosting & CDN
Deployed on Vercel for instant global edge caching.
- Payments
Stripe integration for secure checkout, subscriptions, and refund flows.
- Utilities
PostCSS, Tailwind CSS, and Preact for optimized bundle size.
5. Results & Impact:
-
Rapid Content Updates: Yellow Tree now adds new products and images in under five minutes—no developer needed.
-
Elevated Brand Perception: Customers consistently praise the site’s clean look and appetizing visuals.
-
Increased Repeat Sales: Registered users enjoy one-click reorders, boosting customer loyalty.
-
Seamless Operations: The custom dashboard has replaced multiple manual spreadsheets, freeing the team to focus on growth.
6. Next Steps:
-
Subscription Box Launch: Roll out a “Product of the Month” membership plan.
-
Recipe & Blog Integration: Share serving suggestions and behind-the-scenes stories to deepen engagement.
-
Loyalty Rewards: Implement a points system to reward frequent buyers and encourage referrals.
Full-width carousel featuring signature products and seasonal promotions.
Tabbed navigation (“Pickles,” “Cutlets,” etc.) driving a dynamic product grid.
Multiple angles, ingredient highlights, suggested pairings, and clear “Add to Cart” buttons.
Registered users can view order history, reorder past items, and manage their account details.
Integrated customer testimonials, ingredient call-outs, and nutritional values.
- Light, Fresh Theme
Crisp white backgrounds with bright-yellow accents to let the food photography take center stage. - Masonry-Style Grid & Lightbox
Responsive grid (Masonry.js) and full-screen previews (Lightbox2) for an immersive browse. - Lazy Loading & Image Optimization
Fast-loading images upgrade from low-res placeholders as you scroll.
4.3 Admin Dashboard & User Features:
- Custom Admin Console
From a single Next.js-powered interface, the Yellow Tree team can create or edit products, organize categories, update stock and pricing, and process orders.
- Order Management
View incoming orders in real time, update statuses, and send confirmation emails directly from the dashboard.
- Customer Account Portal
Secure login for end-users to track orders, save favorites, and manage their profile.
4.4 Technical Stack:
- Frontend
Vite.js + Next.js (React) for lightning-fast builds and server-side rendering.
- Backend & Auth
Supabase handles database, authentication, and real-time subscriptions.
- Hosting & CDN
Deployed on Vercel for instant global edge caching.
- Payments
Stripe integration for secure checkout, subscriptions, and refund flows.
- Utilities
PostCSS, Tailwind CSS, and Preact for optimized bundle size.
5. Results & Impact:
-
Rapid Content Updates: Yellow Tree now adds new products and images in under five minutes—no developer needed.
-
Elevated Brand Perception: Customers consistently praise the site’s clean look and appetizing visuals.
-
Increased Repeat Sales: Registered users enjoy one-click reorders, boosting customer loyalty.
-
Seamless Operations: The custom dashboard has replaced multiple manual spreadsheets, freeing the team to focus on growth.
6. Next Steps:
-
Subscription Box Launch: Roll out a “Product of the Month” membership plan.
-
Recipe & Blog Integration: Share serving suggestions and behind-the-scenes stories to deepen engagement.
-
Loyalty Rewards: Implement a points system to reward frequent buyers and encourage referrals.
From a single Next.js-powered interface, the Yellow Tree team can create or edit products, organize categories, update stock and pricing, and process orders.
View incoming orders in real time, update statuses, and send confirmation emails directly from the dashboard.
Secure login for end-users to track orders, save favorites, and manage their profile.
- Frontend
Vite.js + Next.js (React) for lightning-fast builds and server-side rendering. - Backend & Auth
Supabase handles database, authentication, and real-time subscriptions. - Hosting & CDN
Deployed on Vercel for instant global edge caching. - Payments
Stripe integration for secure checkout, subscriptions, and refund flows. - Utilities
PostCSS, Tailwind CSS, and Preact for optimized bundle size.
5. Results & Impact:
-
Rapid Content Updates: Yellow Tree now adds new products and images in under five minutes—no developer needed.
-
Elevated Brand Perception: Customers consistently praise the site’s clean look and appetizing visuals.
-
Increased Repeat Sales: Registered users enjoy one-click reorders, boosting customer loyalty.
-
Seamless Operations: The custom dashboard has replaced multiple manual spreadsheets, freeing the team to focus on growth.
6. Next Steps:
-
Subscription Box Launch: Roll out a “Product of the Month” membership plan.
-
Recipe & Blog Integration: Share serving suggestions and behind-the-scenes stories to deepen engagement.
-
Loyalty Rewards: Implement a points system to reward frequent buyers and encourage referrals.
- Subscription Box Launch: Roll out a “Product of the Month” membership plan.
- Recipe & Blog Integration: Share serving suggestions and behind-the-scenes stories to deepen engagement.
- Loyalty Rewards: Implement a points system to reward frequent buyers and encourage referrals.