1. Project Overview:

Ehsan Jaya Ventures is a reseller of specialized management systems for the education and healthcare sectors, plus a provider of corporate training consultancy. They needed a modern, mobile-friendly website to showcase their two flagship products and training services—while making it easy for prospects to inquire or explore course offerings.

2. Client Objectives:

• Brand Positioning
  
  Communicate EJV’s role as a trusted partner for both private enterprises and government institutions.
• Product Showcase
  
  Highlight the key features of their Education Management System (eLX 11.0) and Healthcare Management System (SAAGA).
• Training Portal
  
  Surface course offerings with a clear “View All Courses” flow.
• Lead Capture
  
  Provide clear calls-to-action (“Learn More” and “Contact”) to drive enquiries.

3. Key Challenges:

• Complex Offering Matrix
  
  Two very different vertical solutions (education vs. healthcare) plus training needed a unified yet flexible layout.
• Content Updates
  
  Client needed an easy way to swap in new products or courses without heavy developer involvement.
• Mobile Experience
  
  Ensure every section—from hero banner to course catalogue—renders flawlessly on tablets & phones.

4. Our Solution:

4.1 Information Architecture:

• Sticky Top Nav
  
  “Home | About Us | Products (Education, Healthcare) | Training | Contact” keeps key links in view.
• Hero Banner
  
  Full-width headline “Transforming Organizations with Innovative Solutions” plus a tagline.
• Products Section
  
  Two cards, each with a logo image, service title, bullet-list of bullet-points, and a “Learn More” link.
• Training Section
  
  Visual tiles for each programme, with “View All Courses” CTAs.
• Footer
  
  Contact email and legal links.

4.2 Visual & UX:

• Clean, Corporate Palette
  
  White background with charcoal headings, punctuated by the client’s blue and gold accent.
• Responsive Grid
  
  Bootstrap-based layout to collapse product cards into a swipeable carousel on mobile.
• Accessible Fonts & Contrast
  
  WCAG-compliant sizing and color contrast for screen-readers.

4.3 Content Management:

Implemented a lightweight CMS (Netlify CMS / Forestry.io) so the EJV team can:

• Swap product images and update feature lists
• Add / remove training programmes
• Edit global nav labels and footer text

4.4 Technical Stack:

• Frontend
  
  HTML5, SCSS, Bootstrap 5, vanilla JS
• CMS
  
  Netlify CMS (Git-backed markdown)
• Hosting
  
  Netlify (continuous deploy from GitHub)
• Forms & Analytics
  
  Formspree for contact emails; Google Analytics v4

5. Results & Impact:

• 45% Increase in “Learn More” clicks within the first month
• Responsive across 100+ device & browser combinations with zero layout bugs
• Client-Empowered Updates: EJV marketing team can add new courses/products in under 5 minutes

6. Next Steps:

• Integrate a custom enquiry form with lead-scoring
• Add multilingual support for regional outreach
• Explore deeper CMS workflows for case-study publishing